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  • Engineering Teams Need Craftsmen, Not Just Artists or Scientists
    When I'm hiring developers at Full Scale or building teams for my own ventures, I always face the same question: what kind of people truly build…
    Matt Watson · 2025-04-01
  • Engineer to Founder: The Critical Mindset Shift Most Developers Miss
    Have you ever tried to teach a fish to see water? That's what it feels like trying to explain the business side of technology to someone who's spent their…
    Matt Watson · 2025-03-27
  • Engineer to Founder: The Critical Mindset Shift Most Developers Miss
    Have you ever tried to teach a fish to see water? That's what it feels like trying to explain the business side of technology to someone who's spent their…
    Matt Watson · 2025-03-27
  • Why Most CTOs Fail: The Hidden Trust Crisis Between Tech Leaders and CEOs
    I've had multiple founder friends call recently with serious startup challenges. Despite different businesses, they all shared a common thread - tension…
    Matt Watson · 2025-03-25
  • Why Most CTOs Fail: The Hidden Trust Crisis Between Tech Leaders and CEOs
    I've had multiple founder friends call recently with serious startup challenges. Despite different businesses, they all shared a common thread - tension…
    Matt Watson · 2025-03-25
  • Why Your Developers Should Talk Directly to Customers: Lessons from AWS
    At AWS, there was an engineer who became the face of Elastic Beanstalk after spending more time on Twitter and Stack Overflow than he did coding. The…
    Matt Watson · 2025-03-20
  • Why Your Developers Should Talk Directly to Customers: Lessons from AWS
    At AWS, there was an engineer who became the face of Elastic Beanstalk after spending more time on Twitter and Stack Overflow than he did coding. The…
    Matt Watson · 2025-03-20
  • Why The Best Developers Are Already Great at Sales (They Just Don't Know It Yet)
    I can already hear the collective groan from developers everywhere. "Sales? Me? No way." Most engineers would rather debug an infinite loop than pick up…
    Matt Watson · 2025-03-18
  • Why The Best Developers Are Already Great at Sales (They Just Don't Know It Yet)
    I can already hear the collective groan from developers everywhere. "Sales? Me? No way." Most engineers would rather debug an infinite loop than pick up…
    Matt Watson · 2025-03-18
  • Why Your Most Logical Engineers Struggle with Ownership (And How to Fix It)
    Your smartest, most logical engineers aren't failing to take ownership because they lack skills. Something much deeper is happening.
    Matt Watson · 2025-03-13
  • Why Your Most Logical Engineers Struggle with Ownership (And How to Fix It)
    Your smartest, most logical engineers aren't failing to take ownership because they lack skills. Something much deeper is happening.
    Matt Watson · 2025-03-13
  • Great Engineers Make Poor CTOs: A Hard Truth About Technical Leadership
    Building successful software companies requires exceptional talent at every level. But after founding multiple tech companies and investing in dozens…
    Matt Watson · 2025-03-11
  • Great Engineers Make Poor CTOs: A Hard Truth About Technical Leadership
    Building successful software companies requires exceptional talent at every level. But after founding multiple tech companies and investing in dozens…
    Matt Watson · 2025-03-11
  • Your Best Engineers Could Be Your Biggest Communication Liability (And How to Fix It)
    The same traits that make someone an exceptional engineer can sometimes make them a significant liability when it comes to team communication.
    Matt Watson · 2025-03-06
  • Your Best Engineers Could Be Your Biggest Communication Liability (And How to Fix It)
    The same traits that make someone an exceptional engineer can sometimes make them a significant liability when it comes to team communication.
    Matt Watson · 2025-03-06
  • The Hidden Scaling Crisis Every Startup CTO Must Overcome
    Let me tell you about a conversation I recently had with my friend Rachel that perfectly illustrates a crisis I'm seeing across the startup landscape.
    Matt Watson · 2025-03-04
  • The Hidden Scaling Crisis Every Startup CTO Must Overcome
    Let me tell you about a conversation I recently had with my friend Rachel that perfectly illustrates a crisis I'm seeing across the startup landscape.
    Matt Watson · 2025-03-04
  • The Second Mover Success Formula
    Have you ever noticed how many "revolutionary" products actually weren't the first of their kind? Facebook wasn't the first social network.
    Matt Watson · 2025-02-27
  • The Second Mover Success Formula
    Have you ever noticed how many "revolutionary" products actually weren't the first of their kind? Facebook wasn't the first social network.
    Matt Watson · 2025-02-27
  • Are You a Peacetime or Wartime CTO? Your Company Needs Both
    Have you ever noticed how different CTOs seem to have completely different jobs? Some are deep in the code, making rapid-fire decisions about architecture…
    Matt Watson · 2025-02-25
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