Page Speed and it’s affect on your business

May 29, 2014 · 1 min read

Page speed was an important issue 10 years ago, when we all had slow modems, but became less so with the advent of fast broadband connections that even seemed to make Ajax unnecessary.  Then along came the mobile internet and we’re back to a world where page speed and asset optimisation are critical again. If you doubt this an article on SitePoint discussing ’Page Speed and Business Metrics’ may change your mind.

http://www.sitepoint.com/page-speed-business-metrics/

Here are some of the figures it quotes:

Walmart – saw a 2% increase in conversions for every second of improvement in page load time. Put another way, accumulated growth of revenues went up 1% for every 100 milliseconds of load time improvement.

Yahoo – for every 400 milliseconds of improvement, the site traffic increased by 9%.

The bottom line is that if people have to wait more than a few seconds for a page to fully render, particularly on a mobile device, they’ll probably go elsewhere. Ignore this at your peril.

For two previous posts on the subject see:

Page Weight: 10 easy fixes

Xat.com Image Optimiser – Useful for RWD/Mobile

This article is part of the GWB Archives. Original Author: ihaynes

New on Geeks with Blogs

  • We Won The One Award I Actually Care About

    Full Scale made the Inc. 5000 for the fifth year straight, the 12th listing across my three companies. Here is why the one award you cannot buy is worth stopping for.

  • Your Customers Build the Features Now

    I let a tool I liked sit dead for a year rather than build the features I wanted. An MCP server meant I never had to, and your customers can do the same to your product.

  • Get the Size of a Directory in Linux the Easy Way

    du -sh for the quick answer, ncdu for the cleanup, df for the disk itself: every command for checking directory size in Linux, plus why du and df never agree.

  • Vim Search and Replace: The Ultimate Guide

    One :%s command replaces every match in a file before a find dialog would even open. The Vim substitute patterns worth the muscle memory: flags, ranges, capture groups, and multi-file edits.