How Startups Create a New Product Category

The challenges of creating a new product category, which most startups do!

Someone recently approached me about a new product idea.

It was a company called

Matt Watson

Matt Watson

CEO of Full Scale, 4x Founder, Author of Product Driven

Matt Watson is a serial software entrepreneur based in Kansas City and the founder and CEO of Full Scale, which helps companies build offshore development teams fast. He previously founded Stackify, a developer-tools startup, and was an early CTO at VinSolutions. He's the author of Product Driven and hosts the Startup Hustle podcast.

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