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An excellent article is published on Marketing Sherpa on How to Track (and Influence) Consumer Buzz Online About Your Brand - 6 Steps “.

The steps are:-

    1. Determine how big your potential fire is
    2. Decide who will track the key sites identified for CGM
    3. Create a targeted Top 10 list of sites to check frequently (blogs in on the list)
    4. Track buzz by type: positive, negative buzz
    5. Look at "believability"
    6. Identify key issues

Traditional working companies still fail to give importance to places like forums,public hangouts and blogs. They need to trap these places more than they do it with traditional marketing.

Tejas Patel

Posted on Thursday, July 1, 2004 9:48 AM Misc. | Back to top

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