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Scott Kuhl Warning: I may have no idea what I am talking about!

Before the Zune launched there was one of many rumors floating around about pricing.  One of those was a $99 price point.  Well, I think it's time to make that a reality.  Microsoft says Zune sales are on target.  But that target was not that impressive and it's time to start pushing hard. 

We need a Zune 2.  We need podcast and better video support.  But mostly we need users.  The price drop on the HD-DVD drive on the XBOX has fueled those sales and that was on $20.  Drop the retail price on the Zune by $150 and make the Zune way cheaper than the iPod and people will buy it. 

Now I know at that price Microsoft is probably losing money.  But that's where pushing a Zune pass will make the difference.  Requiring a 1 year commitment won't work because then you are talking about rebates, and those will not be as effective.  Just take the loss and push the pass and marketplace hard.

When the flash version release at $49 dollars, look out Santa Claus!  Oh, and it wouldn't hurt to throw one in with the XBOX Elite.

Posted on Thursday, August 2, 2007 6:39 AM Zune | Back to top

Comments on this post: It's Time for the $99 Zune

# re: It's Time for the $99 Zune
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this is stupid. i dont want a zune pass. i could see a 50 dollar drop soon but i dont know if it will ever be 99
Left by bob on Aug 07, 2007 9:04 AM

# re: It's Time for the $99 Zune
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where is it?
Left by juanita on Nov 18, 2007 1:48 PM

# re: It's Time for the $99 Zune
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Uh for your inf the friggin Zuen purchased by me at comp Usa for oh whats that 99.00 he was right even though it is only the brown zune!
Left by Eric on Dec 05, 2007 10:20 AM

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