I have been away from my blog for quite a while now because of work obligations as well final exams (Only 1 more semester until I graduate ). I have been done for a week or so now and have found myself filling my days with books and the gym. In fact, books are the topic of this post.
I am nearly complete the book “Crossing the Chasm”, a book on high tech marketing by Harper Business Essentials. Without a doubt, this is one of the best books I have read in a while. Not only is it packed with useful content, but the authors lighthearted style makes it an easy and enjoyable read. If marketing or strategic planning is a part of your job and you haven't read it already, WHAT ARE YOU WAITING FOR? The book does assume an intermediate level of marketing competency, so brush up on your 4 P's before picking it up :). I will be posting a complete review of the book when I have finished it...stay tuned.