MS Marketing Strategy

I found this week’s Windows Phone 8 event interesting.  Not just because it looks like some fantastic new features in the new OS but because of the wait for release.  If I were a Nokia shareholder (which I am not) I’d be very unhappy with MS announcing that Windows Phone 8 will NOT work with current hardware.  So, there are some very nice Lumia devices that are now end-of-life that have arrived relatively recently at carriers and retailers.

I understand that MS needs to demonstrate progress against iOS and Android and that there is some Windows 8 tie-in that they are trying to capitalize (and MS IS still all about Windows).  However, it’s a bit of a kick to partners that have invested in the platform with pretty decent devices (Samsung, HTC and of course Nokia).

Personally, I’m still using a Samsung Foucs.  I was seriously considering upgrading to a Lumia 900 (we just got Lync mobile available) but will now wait it out until new devices arrive with Windows 8.  If MS had waited to announce, I would happily have upgraded to the Lumia and when I found out it couldn’t be upgraded then that would be a gamble I took and lost and I’d live with it.  Now, however, I can see the future and know that waiting is the better option for me so that is 1 sale Nokia will miss out on.  Based on some chats I’ve seen on mobile forums I’m certainly far from the only one.

I’m sure glad I’m not in charge of marketing at MS.  There are tough decisions to be made there and I’m pretty sure you piss somebody off regardless.

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Print | posted on Friday, June 22, 2012 8:06 AM

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