Is unit testing a difficult thing to ask for? I don't understand why developers try to simply avoid unit testing. We have unit testing integrated to Visual Studio; there is also NUnit. These make life easier, not difficult. Maybe, it needs a little getting used to at first; but eventual benefit simply outweighs all the pains.
I have noticed that people try to build unit tests if they are carefully watched; otherwise they tend to skip. It is sometimes difficult to implement strict procedures in a smaller organizations because people end up wearing many hats. A developer is not just a developer. They might be juggling duties of Business Analyst, Project Manager and Architect to name a few. But I don't see any other alternatives but to become a unit test Nazi.