Podcasts good for business?

Dave Taylor says podcasts are no good for businesses because we can't effectively search them for specific content that we want to hear. That may be so, however:

  • I can't read a blog during my frequent road trips and commutes to and from work (amoung dozens of other activities, like jogging, lifting weights, or mowing the lawn).
  • Even if I had mobile connectivity, its not easy to read blogs on a mobile device. Its very easy to listen or watch podcasts on a Pocket PC or similar device no matter where I am, online or not.
  • Bloggers cannot possibly convey all that a podcaster can. Proof? Take two of the most popular podcasts, IT Conversations and the video podcast Channel 9.

    I don't really give a damn if Dave Taylor can excerpt them or not. Podcasts weren't created so that Dave Taylor could quote them. Podcasts were created to distribute audio to a wide audience in a method that gave the consumer the ability to consume the content when and where they want to. I for one have learned a great deal thanks to the work of people like Chris Pirillo, Doug Kaye, and many more not-so-recognizable names.

Print | posted on Monday, July 11, 2005 7:03 PM

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