Yes, now its Microsoft getting into SEO. Personally, I have not been a big fan of SEO initiatives and the action that is going around it. Following article is what I agree: http://societrends.com/2009/05/07/seo-is-todays-snake-oil/
Having said that, we still have to keep our customers happy and IIS SEO Toolkit can make developers life easy. Some of customization we do today for achieving SEO requires multiple third party utilities and in the end becomes miserable to maintain.
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Executive Summary
Microsoft recently announced the IIS Search Engine Optimization (SEO) Toolkit Beta – a free toolkit that helps Web developers, hosting providers, and server administrators improve their sites’ relevance in search results by recommending how to make them more search engine-friendly. The SEO Toolkit Beta is available for installation via the Microsoft Web Platform Installer 2.0 Beta.
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Additional Information & Resources
The IIS SEO Toolkit can:
· Improve the volume and quality of traffic to Web site from search engines
· Control how search engines access and display Web content
· Inform search engines about locations that are available for indexing
The IIS SEO Toolkit includes three modules that integrate with IIS Manager:
· Site Analysis, which suggests changes that can help improve the volume and quality of traffic to your Web site from search engines;
· Robots Exclusion, which makes it easier to control and restrict the content that search engines index and display; and
· Sitemaps and Site Indexes, which can help inform search engines about locations that are available for indexing.
The IIS SEO Toolkit Beta can be installed with the Microsoft Web Platform Installer 2.0 Beta.
· For more information, visit: http://www.iis.net/extensions/SEOToolkit
· For more information on the Microsoft Web Platform, visit www.microsoft.com/web
· To follow Microsoft Web Platform on Twitter: www.twitter.com/mswebplatform
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