This is what I think about Microsoft Windows Phone. If Microsoft were in our shoes looking at various phones available their configurations, memory, front facing cameras etc. Microsoft disappointed the USA customer base again by not getting Nokia Lumia 800.
The Past: If we talk few years ago, few business people were on their Blackberry’s and few Gadget lovers were on crappy Windows OS devices. The world was all going right till Apple came with a revolutionary device iPhone, which completely changed our perception towards phone and how great a smartphone can be. It’s not just phone but the whole technology industry. The romantic appealing of the phone and smooth touch and feel of it made everyone to get one of those bad boys. The sales went up for not just Apple for AT&T too. Even though everyone complained about the signal strength of AT&T, everyone wanted to be on it because they have iPhones. All world wanted iPhone back then except Microsoft with few comments on how it is not going to be in market. But it did great and rocked the industry.
A few years later with iPhone and Android taking over the smartphone market Microsoft realized that it should be in the game too. Worked on the design of it, and gave us the best Mobile OS ever. Everyone thinks that iOS is a great OS for phones but if you have touched a Windows Phone and use it for real then you will realize the strengths of it. so last year we welcomed Windows Phone 7
The Present : Windows Phone 7 has the fastest growing market. The phones are cheap, you can buy from any carrier out there. The phone became smarter and smarter with the recent update “Mango (7.5)” and with the collaboration with Nokia, Microsoft created a new eco-system for smartphones with the best smartphone hardware and best smartphone software. Everyone in the world was excited about the collaboration. As we fly over cloud 9 imagining about Nokia made Windows Phones we all heard a good news from Nokia “Nokia World”. Nokia showed the world what a best hardware making company can do with Windows Phone 7.5 OS. Nokia Lumia 800 and 710 took the spotlight. Everyone here in USA and all over the world wanted to own a Nokia Lumia 800 because of the design, software, proprietary apps from Nokia (maps, ESPN, drive and music).
If USA market had Nokia Lumia 800, then it would have been the best step Microsoft and Nokia had ever made in their history of smartphone market. With all the numbers going to Android and IPhone, its not clear on why Microsoft/Nokia did not release Lumia 800 here in USA.
Its unclear if Microsoft had learnt the lesson or not. if it had learnt the lesson I guess Microsoft needs to get the Nokia Lumia 800 to the USA.
The Future: This is where we hope we get the best form Microsoft. I was an iPhone user, I used 2G, 3G, 3GS, 4 and then moved to Windows Phone and never felt so happy with my iPhones’. From the day when Nokia announced the partnership with Microsoft and said that they going to come up with a new Nokia windows phone, I was dreaming for my Nokia Phone. but looks like it is not going to happen any time soon.
My thoughts about the Market : Nokia has the biggest market base in the world. Even though people moved to Android or iPhone over the years in other parts of the world like India and China, people still love to use Nokia. Everyone who uses a Windows Phone now will wait for that day when Nokia Lumia comes to the USA but what either or both of the companies should do for a better market share is to make a very aggressive move with the hardware and bet on the devices. I am pretty sure that it will work. everyone here in the USA will like to have a dual core windows phone with front facing camera and all other crazy things that android/apple phones offer.
I think we just have to wait for that day and hope that day comes soon.
Love Microsoft and Nokia
Thank you for reading.