I have stopped subscribing to newsletters now as I read and can get most of the contents in the newsletter in some shape or form on blogs now a days. I have seen that if there is something interesting in any newsletter, than people will blog about it, so I do get updated with what's happening with a company.
I want to get Microsoft Newsletter into my Aggregaotor now instead of my inbox, as I am still subscribed to a few of them to be the first one to blog something interesting in them ( I think I was the first of second to flag out that Frank Arrigo is the new MSDN Australia editor) ! Is there a option that Microsoft Newsletter can be subscribed too? I will have to check that out. I have said this before and I will say it again that people can use their blog or their corporate blog to push their newsletter and they can use their newsletter to push their blogs too! Both of them should work if the contents on your blogs and newsletter is appealing to your customers or prospective customers.
People (when it comes to marketing) are still not accepting blogging as the one of the easiest way to tell their customers about their products. I was trying to convince a friend yesterday who runs a “Web Hosting Service” and also few others websites talking about latest gadgets, something similar to Gizmodo about the benefits of blogging and how he can easily talk about his products and services on his own blog instead of paying other people to advertise them on their websites.
I have also seen people thinking the having a Company blog might affect the the readership on their e-newsletter. They think that it will do down, where as I am on the opposite opinion. In my opinion, companies offering e-newsletter can allways pust a bit of info about what blogs are and different ways to read them.
Mark Jones from IDG Australia, talks about “Troubles with blogs”. I see more and more people using Feeds in the near future. Apart from few other reasons on why companies should be sending their customers e-newsletter, blogs work on a pull technology which means you can talk about your products and services on your blog as much as you can and share what you think about them. Mark works for IDG and I found the link to his blog on one of the newsletter that I get from them. I liked the idea Mark and I am sure it was intentional as well. Why more and more companies can'nt link to their own blog instead of telling the whole long story in a e-newsletter?
Also I found a interesting article from Debbie who gives us three good reasons to publish both E-newsletter and blog.