John Jantsch over at Duct Tape Marketing (Kansas City local) recently went full text RSS. And it's about time. He posts good stuff, but I rarely read it because it was a pain to click though to the web site. Personally, I usually don't read blogs that aren't full text, but I did still subscribe to John because he was local and he had said that he was going to look into full text.
Mike posted a comment over on John's post about going full text that said (among other things)
"being concerned about your readers sounds noble, but it's really not"
"full feeds are really just a slow death for a blog"
I couldn't disagree more. His main point was that full text will cut down on ad revenue. I think it is great that good bloggers get rewarded by ad revenue, but I don't think the money should drive you to blog. To me, a good blogger shares their knowledge in an entertaining way. Worry about entertaining and educating your readers, the money will be on it's way.