Meeting Organizer: Okay, we're here to decide on the name for our new music device.
Office Rep: Microsoft Music Mobile 2006
Organizer: No, No. We're not going with the standard naming scheme. We need to be cool.
Windows Rep: Vista Music Mobile 2006?
Organizer: No, you're not following me here. Stay away from all of our previous names.
Marketing: How about Microsoft iPod. iPods are cool.
Lawyer: No.
Xbox Rep: XBOXs are cool. How about the Microsoft xPod?
Lawyer: No.
Organizer: That would confuse our users anyway. The device will not play games.
Xbox Rep: What will it do?
Organizer: Well, it allows you to share your music with other people.
Lawyer: No.
Organizer: Wait, we already discussed this. It is going to share music.
Lawyer: No.
Organizer: Fine. What if we lock it down with so much DRM we can say that it shares music, but no one will want to user it.
Lawyer: Maybe.
Organizer: We're getting off topic here. Any other suggestions for names.
Marketing: I know. Drop the i from iPod, since we can share music, we can call it the Microsoft uPod. Get it?
Lawyer: No.
Organizer: We need to stay away from the word Pod completely.
Partner Relations Rep: Okay, how about the uZen. We can tell them the u stands for Urge, and say it's a big thank you to our partners.
Organizer: Yeah, about that. Well. Uh. The device and new music format are not compatible with any of our existing PlaysForSure stuff.
Partner Relations Rep: Man those guys are going to be mad when they find out they need to build new players and make changes to their stores.
Organizer: Yeah, about that too. We're not going to license any of it to them.
(Partner Relations Rep passes out.)
Marketing Rep: Wait. So after all the fuss we made about PlaysForSure and signing all these partners and now we are going to screw them over!
Hebrew Regional Manager: Wow, why don't we just re-arrange the letters in uZen and call it Zune! That sounds just like ....
Loud murmurs from the crowd: Zune, yes, Zune. I like it.
Hebrew Relational Manager: No wait.
MSN Rep: Hey, the zune domain name is available!
Hebrew Relational Manager: No wait.
Lawyer: Yes.
Organizer: Fine, it's settled. Zune it is!
Hebrew Relational Manager: Great. We're zuned!