This is a great post. It occurs to me that Google is running more of a political campaign… creating messaging that only really serves to cause their competitors to react.
…lessons learned from articles such as Joel Spolsky's Fire & Motion. In the article Joel Spolsky argues that large companies like Microsoft tend to create technological imperatives that force competitors to respond and keep up thus preventing them from focusing on new features.
[Via Dare Obasanjo aka Carnage4Life]