Exactly two months ago Microsoft sent me an email introducing it's new branding called "Microsoft Advertising" (note that the page is presently erroring out). Personally I think the new branding is a step forward, as I never cared for "AdCenter". But the really interesting parts of the e-mail was the brief mention to a host of products I've never heard about. As with their ongoing issues, let us see if Microsoft can get the execution right. Atlas is their rich media advertising. I'm guessing this...

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While I love Microsoft's developer products, adCenter (Microsoft's search advertising / pay per click) makes me want to hide in shame. See the email I received below. I completely understand the desire of AdCenter to educate the masses, but do you really need a Workshop to get your customers to understand your product? Much less, require them to PAY to attend? Sure you might be giving a 50% credit towards advertising, but why would I pay to attend? That's not the way to get customers to move from...

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