Goal: jQuery AutoComplete in ASP.NET MVC Framework with callback to customize result Platform/Environment: Asp.Net Mvc version 1 jQuery 1.3.2 Autocomplete - jQuery plugin 1.0.2 Quick Solution: Here I am simply returning a list of account names: $('#Name').autocomplete( $('#ajaxListMatchingAccount... { delay: 10, minChars: 3, matchSubset: 1, matchContains: 1, cacheLength: 10, autoFill: true, mustMatch: false, selectFirst: true, max: 15 } ); ajaxListMatchingAccountName... - this is a ......