Thanks to each of you that attended my presentation on Branding your WSS site. I have submitted my slides and code to the Code Camp organizers. You should be able to find it soon here:
In the meantime, here are the resources / references I used for my research.
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SharePoint 2003 Advanced Concepts : Site Definitions, Custom Templates, and Global Customizations (Microsoft Windows Server System Series) (Paperback)
by Jason Nadrowski, Stacy Draper
Publisher: Addison-Wesley Professional (March 8, 2006)
ISBN: 0321336615