http://geekswithblogs.net/nzurfluh/category/760.aspx Marketing Consulting Services On-line en-US Nicholas Zurfluh nick@networkage.com Subtext Version 0.0.0.0 http://geekswithblogs.net/nzurfluh/archive/2006/08/28/89527.aspx <P>I have found my initial foray into online marketing to be less than successful. It is odd what words people choose to find things online. The most obvious keywords do not neccessarily result in the most clicks.</P> <P>I recall a book I read entitled <A href="http://www.amazon.com/gp/product/0446520942/sr=8-1/qid=1156785985/ref=pd_bbs_1/002-4410356-2390450?ie=UTF8">Selling the Invisible</A>, I highly recommend for anyone who sells consulting services.</P> <P>After all of my efforts crafting the advertisements and honing keywords I have recieved only one click. For all that work, it didn't even result in a conversion. Fortunately, as an engineer, I don't give up easily.</P> <img src="http://geekswithblogs.net/nzurfluh/aggbug/89527.aspx" width="1" height="1" /> Nicholas Zurfluh http://geekswithblogs.net/nzurfluh/archive/2006/08/28/89527.aspx Mon, 28 Aug 2006 15:33:00 GMT http://geekswithblogs.net/nzurfluh/comments/89527.aspx http://geekswithblogs.net/nzurfluh/archive/2006/08/28/89527.aspx#feedback http://geekswithblogs.net/nzurfluh/comments/commentRss/89527.aspx http://geekswithblogs.net/nzurfluh/services/trackbacks/89527.aspx