Microsoft may finally have a winning ad format in its PR battle with Apple. Their latest ads, to air during the NCAA Basketball Tournament, focus on the price of a PC running Windows vs. the price of an Apple computer, the only thing you can legally run the Mac OS on. In these tough economic times, I think this is a solid strategy for Microsoft if you really don't have any druthers as to which OS you use, or are torn and are looking for a tipping point to help you make up your mind. However, I know...
Then look no further than Evernote. I had heard about this app for awhile and even had it languishing on my iPhone never to be used. Then I started to look in to it as I tried to find something that would let me merge notes from my Mac and my Windows virtual machines. Not only is it cross-platform, but you can synchronize all of your notes over the internet between desktops, laptops and mobile devices. It is much more than a note taking app, with the ability to make web clippings and translate the...