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Nick Harrison Blog<Nick>.Next()

I was browsing through the new options for books on O'Reilly and Associates and noticed something kind of cool

 

 

If you buy the print edition of a book, you can get the ebook for just a couple dollars more.

 

This is pure genius marketing. I may question whether or not I want the ebook at 20 or the print copy at 25, but to get them both for 28, well that's a no brainer.

 

This is actually a strategy examined at great depth in Predictably Rational

In all honesty, $20 is probably over priced for the ebook, but $3 if you are already buying the print edition is actually a pretty good deal

 

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Posted on Monday, October 1, 2012 5:18 PM | Back to top


Comments on this post: Pricing options at O’Reilly

# re: Pricing options at O’Reilly
Requesting Gravatar...
nice prices!
Left by μαθηματα joomla on Oct 07, 2012 10:54 AM

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