Opening Links in a New Window : Whats the Deal? Actually it’s a big one for usability aspect. These are the top 5 reasons I found in an article why we should beware of opening links in a new window: 1. Unless you warn them, Web users are likely to expect the new page to load in the current window. Unexpected surprises can be fun, but not when you're browsing the Web. 2. The act of opening a new browser window resets the back button in that window. The back button is the second most used navigation...