Last week, I talked about the need and desire to build a better mousetrap. And by mousetrap, I mean user group website. If you think about it, a website is a good kind of mousetrap. You want people to easily find it. You want it to be enticing so that they want to learn more and get involved. And you want it to provide quality information so that they keep coming back. Of course, having a good website alone will not guarantee the success of the user group. That requires a strong leadership team putting ......
I think it’s time to build a better mousetrap. And by mousetrap, I mean user group website. Every user group needs a website that they can personalize. Very basic information like who, what, where, when needs to be front and center so that new visitors can easily learn about the group. While the focus should be on upcoming meetings/events, it is equally important to showcase the group’s history. This history helps to create an online community and attract new members as well as retain existing members. ......