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I'm not sure about other people, but I feel that when I drive my vehicle I have a right to attach the decals and stickers that I desire to it.  My desired form of automobile advertising usually stays along the lines of college decals, flags, and a single statement of rebellion: “I Love Jet Noise.“

My current issue is with the fact that most automobile dealerships in the United States fasten small placards, license plate frames, or stickers to the rear of your vehicle.  They presume they have a right to do this even when you specifically ask them not to.  I have even had a service manager cheerfully inform me that the dealership emblem had “fallen off” and asked if I wished them to replace it.  He seemed surprised, even shocked, when I informed him that it had not fallen off.  I had removed it.

I had violated an unwritten rule that you should never question the dealerships' right to attach their name to your new vehicle.  Those attachments on my vehicle are free advertising.  I would consider retaining them if the dealership paid me an annual fee to display them.  That seems fair.

Posted on Tuesday, May 11, 2004 6:42 PM | Back to top


Comments on this post: I Dislike: Free Auto Dealer Advertising

# re: I Dislike: Free Auto Dealer Advertising
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I have an obnoxious one on my vehicle and I've thought the same thing. How did you remove it? I was worried about the paint underneath.
Left by Kelly Jones on May 12, 2004 5:24 AM

# re: I Dislike: Free Auto Dealer Advertising
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The technique to remove them depends on what they are. The best removal aid I have found is Goof Off. Before you use it, though, test it on your paint to make sure it will not damage it. A good test location is inside the edge of a fender well since that is both inconspicuous and also is an area that will have the clear coat applied over the paint layer. If you do not have Goof Off, a bug and tar remover may work also. Again, test before use in an inconspicuous area.

Large plastic pieces are usually held on using double-sided foam tape. If you can't just pull it off, loosen the tape's adhesion with the Goof Off and then pull it off. Be careful if you use a pry tool. Place masking tape closely around it before prying to help prevent scratches.

One-piece foil decals can frequently be just peeled off. Goof Off can then removed the residue. These may need to be loosened beforehand as well.

The embossed look tape type can be peeled off letter-by-letter with a fingernail.
Left by Mark on May 12, 2004 11:04 AM

# re: I Dislike: Free Auto Dealer Advertising
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GET OVER IT ! THE CANS OF SOUP YOU BUY HAVE LABELS TOO ! TAKE THEM OFF IF YOU DON'T LIKE THEM . CHOOSE YOUR BATTLES PEOPLE !
Left by LARRY on Aug 14, 2004 2:51 PM

# re: I Dislike: Free Auto Dealer Advertising
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Larry: I do not care whether a soup can has a label. In fact, I appreciate knowing that I am not getting lima bean soup. As for the auto dealership label, I do remove them. That was my point for the main entry. I do not view this as a battle, since the dealer took one shot and missed. My action was final.
Left by Mark Treadwell on Aug 15, 2004 8:31 PM

# re: I Dislike: Free Auto Dealer Advertising
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Mark is right on target. Larry, you sound like you might have a vested interest...car salesperson or dealer perhaps??
Left by Kevin on Sep 02, 2004 3:41 PM

# re: I Dislike: Free Auto Dealer Advertising
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The dealer labels truly bother me also. I am a 25 year auto industry employee. The brand of auto I buy is the only "advertising" necessary. I find a lot of dealers give the domestic industry a bad name. I don't need their sticker to encorse bad behavior. Domestic auto service should be second to none. Going in for an oil change shouldn't be a fiasco.
Left by CurtD on Jan 20, 2005 10:08 AM

# re: I Dislike: Free Auto Dealer Advertising
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I am going to have to agree with Kevin and CurtD. I just purchased a new vehicle a month ago and it had 'dealership' licence plate holders, a dealership licence plate, and the huge plastic emblem on the back, I felt like a fast moving billboard when I got out of there. It isn't a soup label, because my can of soup doesn't come with a gigantic plastic eye-sore saying I bought it from Wally World.
Left by Eric on Mar 16, 2005 9:25 AM

# re: I Dislike: Free Auto Dealer Advertising
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What the hell -- I'm taking off the make and model emblems too. Like the dealer, the manufacturer already got my money. If people want to know what kind of car it is (which in this case I doubt), they are welcome to ask.
Left by Rich on Apr 19, 2006 6:36 PM

# re: I Dislike: Free Auto Dealer Advertising
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I used to sell cars at a Dealership, So this might be suprising to you. I do not think they should be able to do this. I had relationships with my clients and never allowed them to be placed on the vehicle without the consent of the owner. And I did ask each and every one of them if the had an issue with it. I stayed in trouble with the GM for this practise but after a year or 2 the referals increased my sales times 3. Then I no longer had the issues with the GM.

If more salesmen would have a little more concern for their clients then the auto Industry would be a lot better off!

Just My thoughts!
Left by jim on Jun 06, 2006 11:42 AM

# re: I Dislike: Free Auto Dealer Advertising
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As long as they don't have your written consent that they can "decorate" your car with their annoying placards, they shouldn't even think about it. I can't believe the guts that service manager had to inform you that the dealership emblem had “fallen off”. They're lucky you didn't sue them for that.
Left by Roadtrek on May 02, 2011 2:09 AM

# I Dislike: Advertising
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Hi!I am a single mother of two boys and my salary is very low.We are staying in a rented apartment and for three months I am working at a company very far from home.We didn't have a car and I couldn't afford one.One day I saw in the newspaper a donate car announce and I've decided to call that person.He agreed to give me his car and I was very happy.There is just one problem:tha car is full of different messages as: "King of the road!" or "Fast loverboy" and as you may understand I have to get rid of that messages.Can you tell me a place in Toronto where I can get the car in order to "clean" it?
Left by Jessica Johnson on Aug 09, 2011 2:13 AM

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