Its about time, in my opinion. In this News.Com article, they discuss Intel's new logo:
The original Intel logo featuring a lowered "e" will be replaced with one showing an oval swirl surrounding the company's name.
The phrase "Leap ahead" will supplant "Intel inside," which helped bring the company into the public awareness during the PC boom of the 1990s
I think it will help them reposition themselves as being more consumer oriented, and not PC oriented. It will be interesting to see what names ultimately end up coming out of this, and if things still stay as confusing as they currently are.