OK - so I'm joking but really - having spent my fair share of time making, running, and maintaining huge amounts of cable in all manner of places I can't see why someone would
A) Want to do this for fun and B) Show that they are the best at it. Apparently the winner got a $50 gift card to a nice Italian restaurant.
Maybe I'm just getting closed minded in my old age :)
http://news.bbc.co.uk/2/hi/south_asia/7240939.stm