For more than 5 years now, Apple has used buzzwords like "stylish", "sleek", "elegant" to stress the design of their products. I think that in the early 00's they realized that not only are people looking for functional stuff, they're looking for sexy stuff. And, for the average user of their stuff, being sexy was much more important than being functional. Oh, yeah, and they were ahead of the game with their technology. “The competition hasn’t even caught up with our first generation iPod, and we’re...