Bob Borchers revealed that the reason a lot of iPhone adverts show the time as 9:42 am on the iPhone was because the iPhone was originally launched at that time.
For one of the commercial for the original iPhone, Borchers said the phone number used to demo the Google Map function was genuine and is the actual number number of the Pacific Catch Restaurant in San Franscisco and the last time he was there they still had the iPhone special, which is calamari.
http://www.macnn.com/articles/12/02/02/talk.to.students.emphasizes.innovation/
