Tuesday, February 07, 2006
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You heard it here first: the initial wave of healthcare CEOs who start blogging about their organization and the goods and services it provides are all but guaranteed additional, positive media coverage while the johnny-come-lately bloggers will have to settle for being also-rans.
[D]on’t think that just because you’re not blogging about your own products that nobody else is. Nature abhors a vacuum but so does the blogging community. Third parties are already talking about your drugs and company in their own blogs and forums.