Don't miss this for the world - Its an out of the world way to look at photo's from Microsoft Research.
http://labs.live.com/photosynth
You've got to see it to believe it - this went live about a couple of hours ago and being demoed at Web 2.0 right now.
NOW the coooolest company in the world at the moment is ______________________________ ( I know the blank is too long and the company name is just 9 chars :) )