In March 2008 we announced SQL Server Data Services.
In October 2008 we renamed it to SQL Data Services, part of SQL Services.
In July 2009 we renamed it to SQL Azure Database, part of SQL Azure.
Same technology, same team – smarter naming :-) Smarter because people were getting confused between SQL Data Services and ADO.NET Data Services (totally different “things”) and the OS you will use in front of SQL Azure is Windows Azure.
I wonder what will happen to .NET Services?