I read this anecdote in a newsgroup.
(posted by Alan Canton)
For part of my time as a SED, I was
Ross's assistant. Not a glamour job... just a go-fer. He called me "little
fella" as I was about the only person in the company shorter than he was. We
used to talk all the time about stuff and I learned a lot. I once went into
his office and said, "Ross, how do you sell EDS services?"
In his twangy Texan accent he said, "Well, little fella, what we do is go in
to the client's office, and start talkin' at 'em. And we talk and talk and
talk. We take 'em to a nice lunch and talk some more. In the afternoon, we
show 'em some flip charts and talk more. At the end of the day they are so
plumb tuckered out that they sign right there on the dotted line."
I asked "Well, Ross is that the best way to sell things?"
He replied. "Son, if the good lord had intended Texans to ski, he would have
made bullshit white."