I'm convinced that our profession (IT in general, and software in the specific) is filled with people who do not want to be bothered by that pesky question of,
“Where exactly does the money come from that fills your paycheck?”
Our lack of interest in all things “sales” hurts us in what we do.
I'm not sure where to take this though, the people who understand what sales really is say, “Preach On, Brother”, and everyone else just kind of rolls their eyes, comments on what an idiot I am, and then goes back to their job that is paying 70% of industry standard.
Is it really a case, where the people who care, already care, and the people who don't, never will?