Most employers do give good impressions to job applicants who take the initiative to study and conduct intelligent research on their company profile and background. If you will be asked this question in your interview, be aware that they want to measure your level of interest toward the company you plan to be a part of. Well, interviewers do not really expect every job applicant to study the company facts in detail, but having an overview of the company information, its products and services, and the nature of the industry is not bad at all.