A company that wants to succeed can use forums for the purpose of building a stronger relationship with their customers. At the same time, there are a number of disadvantages to forums that should also be mentioned. If you fail to use them properly, or you abuse them, a forum can become your worst enemy, and can actually hurt your marketing efforts.
Overall, forums are a powerful tool that has become very popular with the advent of the Internet. There are a number of reasons for this. First, customers can get together and discuss issues that are related to the company or its products. In addition to this, forums can also be used in a way that will allow companies to take surveys within a short period of time. Entire Article on Understanding CRM Forums