If data can encapsulate context, there is huge value in collecting loads of it.
Context is the key to big data, without it, they may as well be swimming in an ocean.
Once context can be deciphered, then all that data will be highly valuable. And I know companies are working on this, however figuring out the context is the holy grail to the bit universe.
Its a nice thought that you can send a message that goes poof.
However all you need is an iphone to save the message forever by taking a picture.
Sorry wickr, there is a flaw in thy logic.