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The HD Experience

  • Roughly 53% of the viewing public has HD capable devices in their home
  • 24% think they are watching HD while they have no subscription to any HD content
  • Today’s HD Considerations
    • Choices abound:
      • format resolution – 720p, 1080i/p
      • frame rates
      • compression and wrapping
      • audio compression and delivery
      • metadata packaging, delivery, and usage
      • content delivery protocols
  • Metadata is going to be a part of the overall experience
  • With emerging technologies:
    • Super Hi-Vision (SHV, UHDTV 4320p), 3D
    • HEVC/H.265, WEBM/VP8
    • HDBaseT, P2PTV
    • Dolby Pulse/HE-AAC
    • Industry standardization
    • Metadata registration, packaging, and delivery standards
  • Improved picture and sound quality is a logical next step but we need to also think about the end to end viewing experience including;
    • 3D video and audio content
    • Mixed-mode viewing to bring interactive and immersive experiences
    • Content Transportability both on-to and off-of the aircraft
  • High Definition Standardization
    • Analog switch off around the world
      • DTV transition completed: 17 countries
      • DTV transition in progress: 45 countries
      • The EU has mandated the end of 2012 as the final date for Analog Switch Off
    • D-Cinema was standardized by SMPTE in 2006
    • Airlines are installing HD displays today
    • Passengers are bringing their own devices now
    • HD TV on airlines are getting bigger and bigger – bigger than SD was – now up to 23”
      • Gray scale data input for color – 6 to 8 bit
      • Contrast – 400 to 700
      • Backlit – LED
    • Encryption – can it be the same for HD?
    • PPV in the cabin?
Posted on Wednesday, February 23, 2011 7:31 AM | Back to top


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