Bill Evjen's Blog

The HD Experience

• Roughly 53% of the viewing public has HD capable devices in their home
• 24% think they are watching HD while they have no subscription to any HD content
• Today’s HD Considerations
• Choices abound:
• format resolution – 720p, 1080i/p
• frame rates
• compression and wrapping
• audio compression and delivery
• metadata packaging, delivery, and usage
• content delivery protocols
• Metadata is going to be a part of the overall experience
• With emerging technologies:
• Super Hi-Vision (SHV, UHDTV 4320p), 3D
• HEVC/H.265, WEBM/VP8
• HDBaseT, P2PTV
• Dolby Pulse/HE-AAC
• Industry standardization
• Metadata registration, packaging, and delivery standards
• Improved picture and sound quality is a logical next step but we need to also think about the end to end viewing experience including;
• 3D video and audio content
• Mixed-mode viewing to bring interactive and immersive experiences
• Content Transportability both on-to and off-of the aircraft
• High Definition Standardization
• Analog switch off around the world
• DTV transition completed: 17 countries
• DTV transition in progress: 45 countries
• The EU has mandated the end of 2012 as the final date for Analog Switch Off
• D-Cinema was standardized by SMPTE in 2006
• Airlines are installing HD displays today
• Passengers are bringing their own devices now
• HD TV on airlines are getting bigger and bigger – bigger than SD was – now up to 23”
• Gray scale data input for color – 6 to 8 bit
• Contrast – 400 to 700
• Backlit – LED
• Encryption – can it be the same for HD?
• PPV in the cabin?

Ingo Wuggetzer

• The aircraft cabin changes from the 60s till now has worsened.
• First class is actually premium / economy is still moving down in quality
• The challenge is to do efficiency and comfort
• Graying population is a challenge will be 14% of the world’s population soon
• Obesity increasingly becoming an all-milieu core societal problem
• Will have impact on seat sizes
• Female forces – women will increasingly influence business and lifestyle
• There are now more women in college than men
• People want to be green and this reflects into aircrafts. You can now buy carbon-offsets when you buy a ticket in some airlines
• 20% are willing to pay for green products
• 13% would like to but are not doing it yet
• Seamless Connectivity
• Internet is obviously mainstream and the influence of our daily lives
• 2 billion users in 2010
• One direction is going mobile
• Another direction is going social computing
• We have to explore this to use more with our products
• Convergence of products
• iPad usage on Finair , Virgin, Jetstar
• iPhone share 2%
• Other smartphones – 11%
• Feature Phone – 87%
• Plans to invest in technology trends within the next 3 years
• connectivity to/from aircraft – 21% major investment / 47% R&D nominal investment
• Web 2.0 – 22% major investment / 57% R&D nominal investment
• Cabin technical investments
• Lighting
• Wireless
• Sensors
• Displays
• People want to use technologies on the plane that they can use on the ground
• Planes have moved to digital in the last decade – now they are moving to wireless
• Data volumes are going through the roof – (Moore’s Law)