This is a group that is focused on entertainment in the aviation industry. I am attending their conference for the first time as it relates to my job at Swank Motion Pictures and what we do for our various markets. I will post my notes here.
The Evolution of Television and Home Entertainment
by Patrick Cosson, Veebeam
- TV has been the center of living rooms for sometime. Conversations and culture evolve around the TV. The way we consume this content has dramatically been changing.
- After TV, we had the MTV revolution of TV. It has created shorter attention spans, it made us more materialistic, narcissistic, and not easily impressed.
- Then we came to the Internet. The amount of content has expanded. It contains a ton of user-generated content, provides filtering, organization, distribution.
- We now have a problem. We are in the age of digital excess. We can access whatever we want. In conjunction with this – we are moving. The challenge we have now is curation.
- The trends we see: rapid shift from scheduled to on demand consumption.
- A move to Internet protocols from cable
- Rapid fragmentation of media
- a transition from the TV set to a variety of screens
- Social connections bring mediators and amplifiers.
- TiVo – the shift to on demand
- It is because of a time-crunch
- Provides personal experiences
- Once old consumption habits are changed, there is no way back!
- Experiences are that people are loading up content and then bringing it with them on planes, to hotels, etc.
- Rapid fragmentation of media sources
- Many new professional content sources and channels, the rise of digital distribution, and the rise of user-generated content contribute to the wealth of content sources and abundant choice.
- Netflix, BBC iPlayer, hulu, Pandora, iTunes, Amazon Video, Vudu, Voddler, Spotify (these companies didn’t exist 5 years ago).
- People now expect this kind of consumption. People are now thinking how to deliver all these tools.
- Transition from the TV set to multi-screens
- The TV screen has traditionally been the dominant consumption screen for TV and video.
- Now the PC, game consoles, and various mobile devices are rapidly becoming common video devices.
- Multi-screens are now the norm.
- Social connections becoming key mediators
- What increasingly funnels traffic on the web, social networking enablers, will become an integral part of the discovery, consumption and sharing model for Television.
- The revolution will be broadcasted on Facebook and Twitter.
- There is business disruption
- There are a lot of new entrants
- Rapid internationalization
- Increasing competition from existing media players
- A fragmenting audience base
- Web browser
- Freedom to access any site
- The fight over the walled garden
- Most devices are not powerful enough to support a full browser
- PC will always be present in the living room
- Wireless link between PC and TV
- Output 1080p, plays anything, secure
- Key players and their challenges
- Services
- Internet media is increasingly interconnected to social media and publicly shared UGC
- Content delivery moving to IPTV
- Rights management issues are creating silos and hindering a great user experience and growth
- Devices
- Devices are becoming people’s windows into all kinds of media from all kinds of sources
- There won’t be a consolidation of the device landscape, rather the opposite
- Finding the right niche makes the most sense.
- We are moving to an on demand world of streaming world. People want full access to anything.