W Edwards Deming set out the following 14 points for management:
1."Create constancy of purpose towards improvement". Replace short-term reaction with long-term planning.
2."Adopt the new philosophy". The implication is that management should actually adopt his philosophy, rather than merely expect the workforce to do so.
3."Cease dependence on inspection". If variation is reduced, there is no need to inspect manufactured items for defects, because there won't be any.
4."Move towards a single supplier for any one item." Multiple suppliers mean variation between feedstocks.
5."Improve constantly and forever". Constantly strive to reduce variation.
6."Institute training on the job". If people are inadequately trained, they will not all work the same way, and this will introduce variation.
7."Institute leadership". Deming makes a distinction between leadership and mere supervision. The latter is quota- and target-based.
8."Drive out fear". Deming sees management by fear as counter- productive in the long term, because it prevents workers from acting in the organisation's best interests.
9."Break down barriers between departments". Another idea central to TQM is the concept of the 'internal customer', that each department serves not the management, but the other departments that use its outputs.
10."Eliminate slogans". Another central TQM idea is that it's not people who make most mistakes - it's the process they are working within. Harassing the workforce without improving the processes they use is counter-productive.
11."Eliminate management by objectives". Deming saw production targets as encouraging the delivery of poor-quality goods.
12."Remove barriers to pride of workmanship". Many of the other problems outlined reduce worker satisfaction.
13."Institute education and self-improvement".
14."The transformation is everyone's job".
(Taken from a write-up by Phil Cohen, http://www.hci.com.au/hcisite2/articles/deming.htm)