Wednesday, August 30, 2006 1:20 PM
Why marketing should make the manuals
Kathy's at it again. This time she takes on product manuals. As usual she helps me to revaluate certian assumptions I have. I totally agree with her that its shit that product manuals suck. If they were nicer I wouldn't have to hide them (aka lose them) and I could learn more about my products.
Best take away for me:
Rather than using your brochure to show how much YOU kick ass, I'd much rather see no-marketing-spin hard evidence of how you're going to help ME kick ass.
I am off to a marketing meeting today and you can bet this is going to come up.