D'Arcy from Winnipeg
Solution Architecture, Business & Entrepreneurship, Microsoft, and Adoption

If Book Publishers Were Smart 2...

Friday, August 10, 2007 12:51 AM

My last post on this topic generated some great comments (and a nod on another blog). Justice Gray made an interesting point about the covers. He said:

"Your comment on this book thing reminded me of a different topic: why the <insert name of red-covered books here> always feature a bunch of totally homely looking dudes."

And this goes back to what my original post was about: my quest to add some pizzazz back to the technology section of your local bookstore! Seriously, consider the following:

You decide that you want to read up on Pair Programming. You want to know the ins and outs of the concept from people that know what they're talking about. So you go to the local bookstore and you see two options for books.

Now, we'll use the term "all things being equal" here, although its obvious that one out of the three pretend-authors below knows a more than the other two. So here are your two choices. Ready? First we have...

EdmontonPair

So let's see...well, its going to be telling me about Pair Programming...and apparently its written by our Edmonton friends Justice and Donald...they're smart guys who I'm sure can explain in detail what it is I want to know. But there's this other book on the topic...

FreidBook

Wendy Freidlander's book on The Gentle Art of Pair Programming*, with an intro by Scott Bellware (plugging the ALT.NET conference in Dallas no doubt).

Now...which one would YOU pick?

C'mon publishers, let's introduce some much needed style to the cover of our tech books. We really do care about it...and if you don't, then Justice and I will need to show you how to put the Pizzass back in ... ok, I have nothin'...I just wanted to use the word "pizzass".

D

*NOTE: Wendy doesn't actually have a book titled this, but she will be speaking at the Agile Development Practices Conference in Orlando this December., and one of the topics is "The Gentle Art of Pair Programming".




Feedback

# re: If Book Publishers Were Smart 2...

Hey it works for the HFDP book!

Seriously, I totally avoid the Wrox books with the the unprofessional-looking mish-mash of pictures of developers on the front. Most of them are homely, except for the obligatory one guy who is in a suit and tie. I think - why would I care about these people's opinions?
8/10/2007 1:08 AM | Scott Miller

# re: If Book Publishers Were Smart 2...

Yeah, especially those guys that write the Sharepoint books...
;)

D 8/10/2007 2:09 AM | D'Arcy from Winnipeg

# re: If Book Publishers Were Smart 2...

"Now, we'll use the term "all things being equal" here, although its obvious that one out of the three pretend-authors below knows a more than the other two."

Aren't you being unfair to Donald and Wendy here?

BTW, that is the first hot-looking Wrox cover I have ever seen, although I think a shot of me flexing my right bicep might sell a little better. 8/10/2007 3:44 AM | Justice~!

# re: If Book Publishers Were Smart 2...

lol @ justice! That would really sell man ;) 8/10/2007 7:19 AM | Keith Rull

# re: If Book Publishers Were Smart 2...

I think that the book would look even better with Wendy on the left and Justice on the right with him glancing sideways like that and leering at Wendy! 8/10/2007 7:20 AM | Scott Miller

# re: If Book Publishers Were Smart 2...

~

WOW!!WOW!!WOW!!WOW!!WOW!!WOW!!WOW!!WOW!!WOW!!WOW

What a photo!

!!!I'm in love again!!!!

With both of them ;) ;) ;) ;)

.

.

.

.

Oh hey, I just scrolled further down the page and noticed a second book cover about the gentle art of pair programming...

~

8/10/2007 7:46 AM | Shaneo

# re: If Book Publishers Were Smart 2...

Heh...yeah Shane, I was pretty happy with how Donald and Justice's cover came out...but Justice is married man, sorry.
;)

D 8/10/2007 7:50 AM | D'Arcy from Winnipeg

# re: If Book Publishers Were Smart 2...

Thanks Scott...I think John and I look awesome on the front of the book..

8/11/2007 2:58 PM | Jeff Julian

# re: If Book Publishers Were Smart 2...

OMG, this reminds me of that Southpark episode where they try to get Tweek and Clyde to fight.

"Hey Jeff, Scott said you look homely on your book cover...he wants to fight you after User Group tonight."

...meanwhile, Justice is on the other side of the room...

"Hey Scott, Jeff said that he wants to fight you...something about proving that he's more than just a pretty face with mad Sharepoint skills! And he said that you smell. And if you don't fight him, he's going to permanently put a Hello Kitty skin on your blog."

;)

D 8/13/2007 2:52 AM | D'Arcy from Winnipeg

# re: If Book Publishers Were Smart 2...

And Justice weighs in on the discussion...

http://graysmatter.codivation.com/AttnWroxPublishingImHereToSAVEYOURCOMPANY.aspx

D 8/15/2007 6:44 AM | D'Arcy from Winnipeg

# re: If Book Publishers Were Smart 2...

I often find myself ripping off the front covers of my Wrox books to avoid the retina-burning effects of the authors' portraits.

Someone needs to publish Wendy's book. 11/19/2007 6:55 AM | Shawn Poulson

# re: If Book Publishers Were Smart 2...

Too bad she is married!! 11/19/2007 10:51 AM | Sri

# re: If Book Publishers Were Smart 2...

Found this blog entry while looking for an image of Bellware. What do you know I end up here staring at Wendy's immaculate cleavage. Ahh, the life of a geek. 12/13/2007 8:32 AM | Bil Simser

# re: If Book Publishers Were Smart 2...

Qué hermosa mujer es Wendy Freidlander. Excelente fotografía.
8/26/2008 3:57 PM | Joselo

# re: If Book Publishers Were Smart 2...

Me he enamorado de aquella bella mujer. Qué hermosa es. 8/28/2008 2:08 PM | Jacinto

# re: If Book Publishers Were Smart 2...

ha the second book looks nicer indeed 10/8/2009 8:11 AM | VB Reader

# re: If Book Publishers Were Smart 2...

Completely agree, this reminds me very much of the situation in Germany where the book publishers are almost the same. 6/11/2011 6:43 AM | wellnesshotel deutschland

# re: If Book Publishers Were Smart 2...

In my opinion a book's cover is very important even though we should not judge a book by its cover! In this day and age when everything is bulk and we have to move fast because the stores are crowded you just look at the cover and if doesn't attract you, you will go right pass it. Today I went book shopping and as I said I didn't have time and almost jumped a good book. 12/19/2011 9:56 AM | textbook buyback

# re: If Book Publishers Were Smart 2...

I got this book last week from my friend and really like it. 3/14/2012 5:47 AM | Lisa

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