Not too long ago, I was at the regional office in Atlanta. This lady comes around to all the various companies in the building and gives out these little ribbons for "yet another kind of cancer*" awareness day and asks (implores) us to wear them to show our support.
(*not the real title)
A couple hours later, the fire alarm goes off and we all have to gather in the parking lot. Not surprisingly, cancer lady is out in the parking lot with her camera asking everyone to stand a little closer so she can take some pics, and "oh by the way could you turn a little this way or that so your ribbon shows in the picture."
what an amazing coincidence that there was a fire alarm the same day as "yet another kind of cancer*" awareness day and she just happened to have her camera and we just happened to (almost) all be wearing the ribbons.
(*you guessed it, still not the real title)
coincidence... wink wink, nudge nudge... uh huh.
I think not.