When doing research for my XNA Game Programming class, I came across a great site that Jay Crossler has that had lecture slides that I could download and use in my class. One slide deck on the Theory of Fun will be used soon with my students.
The slides review why are games not fun and how do we think. In addition, there's a section on how people choose games and reviews Bartle Personality Types.
Finally, demographics are reviewed, time spent playing games, occupational status, what do players want and expect.
It will be fun to review the deck with my students.