While reading this, something jumped into my mind.
Sony is like the kid who plays Monopoly and always loses because he spends the entire game trying to get boardwalk. Meanwhile, the other players drain him dry with their countless (but less expensive) properties.
Sony seems to be obessesed with formats. Every chance they get, they introduce a proprietary format (Betamax, Minidisc, Memory Stick + 18 incompatible variations, UMD, and so on). They're willing to sacrifice anything “for the format.“ Yet, they never succeed. They seem to have this mindset that if they could just win a format war once they will be undisputed kings of technology, heralded far and wide for their genious creation.
Based on their record alone, I'm predicting BluRay to fail (and peaceful coexistance would constitue failure from Sony's perspective).
No one wants a proprietary format owned and exclusively produced by Sony. No one except Sony.
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The views expressed within my blog are my own - and are not in any way indicative of those of the company I work for, Microsoft, or it's employees.
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