I found this post about internal marketing over on TomPeters.com to be interesting and timely since the company that I work for will be having a meeting this friday to review our marketing plan.

I added a couple new links in my blog roll that you may be interested in

This month I received my first issue of CMO magazine (subject = marketing). As I was flipping through the pages I noticed that one of the comments from a reader about one of the previous issue's articles. The comment was from John Jantsch, president of Duct Tape Marketing, a marketing firm in Kansas City. The company that I work for is a client of John's, in fact, he will be doing a presentation at our next company meeting. I am looking forward to hearing what he has to say and learning about the...

I've been reading The Daily Drucker, a book of insights from management guru Peter Drucker. Yesterday's insight is titled “Understanding What the Customer Buys”. Managers often make the mistake of thinking that what they think of as quality is the value that customers buy. Drucker tells us that a customer never buys a product but rather the satisfaction of a want. Different customers (or groups of customers) will have different wants; figuring out the wants is so complicated it can only...

As I've mentioned before, I'm a big Tom Peters fan. Tom has been blogging about the goings on in China so when I saw that the latest issue of Business Week has a special report on China, I decided to pick it up. Here are some interesting (at least to me) tidbits and quotes from the article: “What is stunning about China is that for the first time we have a huge, poor country that can compete both with very low wages and in high tech.“ - Richard B. Freeman 3Com has a switch manufactured...

Found this great dress code via Don Box. Working for a company like this must be great. You don't have to wonder about how many times to chew your food, how to select your friends, how many minutes you can take off for a funeral, etc. All you have to do is look up the 50 page description in the manual and do what you are told. And I bet if you get to be a manager, you get to go to the most wonderful meetings...

Kim Goodwin of Cooper gives some great advice in her new article, “Ten Ways to Kill Design”. While this article is about successfully implementing interaction design in your company, the advice applies equally well to any new initiative or culture change you may want to implement in your company

This in not advice (etc, etc.), just my notes on the tax bill. There are other provisions related to this bill that I did not include here. You can download a copy of a more complete summary from the Kansas Society of Certified Public Accountants. The President signed the Working Families Tax Relief Act of 2004 on October 4th, 2004. Provisions of the act that apply to individuals include: A single definition of a child. Previously, there were several definitions of a qualifying child, depending upon...

I'm a big Tom Peters fan. He's one of those guys that when I read his stuff I think, “ya, that's what I think too, I wish I could have said it as well”. Today Tom has a great blog entry about taking advantage of your lunch opportunities