Kmart has decided not to carry Blu-ray players due to their high prices, instead focusing solely on HD DVD this holiday. While it may no longer be the bastion of discount stores it once was, Kmart's move highlights the problems facing Sony's format as HD DVD continues to get cheaper.
The HD DVD Promotions Group said that Kmart's decision to go exclusive wasn't related to an end-cap purchase (where vendors can buy specific shelf space and lock out competitors), but rather because the cost of Blu-ray players are more tailored to home theater enthusiasts. HD DVD meanwhile, will have players under $200, with even deeper discounts after Thanksgiving.
Posted by terabyte on Yesterday, 03:17 PM