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Celin Smith Software and App Developer from California
Most of the businesses nowadays are taking the critical step of developing their mobile app. This is certainly the right investment as by this way your business will have more chances of success and you can just sit back and relax and let the app do its work to gain more customers, market share and right insights. But there is more to that.
 
Actually launching the mobile app development is the first step in the right direction and you have to keep updating it is the second important step which you should concentrate on. You need to consistently update your mobile app to keep it fresh and relevant. Updates are critical to maintain your app and to introduce new features that increase user engagement.
 
But the question is how often should you update your app and what are the main points to consider when you upgrade? In this article we will discuss about this upgrade frequency and the best practices to follow regarding it.

What Should be the Update Frequency?
After the business goes for App Development and launches an app, the focus should shift to update it regularly. This is a recursive and continuous process. As per a recent report, about 38% of companies update their app every month while about 45% update their app every 2-6 months. Actually the right frequency of updating your app depends on several factors. Although updates are necessary to maintain usability and engage users but the update frequency depends on your business’s goals and the app’s functionality.

Some apps like Facebook updates on a weekly basis. Most of the successful apps release 1-4 updates a month. But not all businesses have that capability to update so frequently. Actually your app update frequency should depend on these three main factors: -

  • Feedback
  • Data
  • Team Size

Budget can also play a big role in the app update frequency. On an average, businesses have to spend around 10-30% of the original development cost on updates.


Updates have many benefits and below are the main reasons why you should be updating your app regularly.

Keep Your Users Happy and Engaged:

You can ask any App Creator and he will tell you that although app testing is very important as it tells you about the flaws in the system so that you can fix them on time but the most valuable feedback you will receive from the real app users when they use your app and tell about how to improve it. If your app does well then you will get good feedback. In any case your customers will tell you what they like and what they don’t like. And if you are really serious about your app then you will definitely not only listen to them but take appropriate actions. There is always scope for improvement hence it is important to look into such feedbacks.  By collecting the feedback and implementing the changes your users ask for, you will show that you care about your app quality. This will increase engagement and users will become more loyal. Hence it is a good practice to plan for major updates after each quarter based on analytics and user feedback. But in case it if requires more then, you can go for more frequent updates.

To Eliminate All Bugs from the App:
Although you must test your mobile app thoroughly before launching it in the app store so that all of its bugs are removed but when it will be used by the real users then in their feedback too they will point out any bugs in your app. How thoroughly you test your app, you will still find bugs in the system. Here the more important thing is that how quickly you can release an update and fix those bugs. If you are seen as a company which fixes the issues quickly then you will retain users. If you ignore the problems and don’t release updates to fix them then users will start abandoning your app. No one supports an app if the company behind it is seen as not caring and helpful. 
The good things about bugs is that you can find them with thorough testing or from user’s feedback. You can also use automated tools and solution to find bugs. You just need to be active enough and release the required update to eliminate all of these bugs whenever they are identified in the system.

To Make Small Teaks in Your UI/UX:

From time to time you need to change your app’s UI/UX to address the user’s feedback in order to stay fresh and relevant. These changes don’t need to be so large that the users notice them. Removing bugs can bring major changes into the app as they prevent users from using the application and are critical for the smooth functioning of the app. But small tweaks simply address momentary instability or minor annoyances in the app. For example, if some section takes longer to load or if some images display in different sizes and shapes. Sometimes when developers do these minor tweaks then users even don’t notice them and many users don’t realize that the app has even been updated especially if the auto update setting is on. Try not to do big changes to the app experience without informing. Don’t follow the line that if it is not broken in a big way I won’t fix it. You should be ready to address the small issues that are not bugs but can enhance the user experience a lot.

To Remain Updated with Latest Technology:
One of the best reason to regularly update your app is to keep your app updated with the latest software and hardware upgradations. Whenever a device’s operating system is updated, it is time to update your mobile app as well. This type of urgent update becomes necessary if an OS update creates major problems in your app’s functionality and user interface. You should also keep a close eye on the updates in the utilities and other apps which your interface interacts with, as those changes can motivate you for an update in your app to ensure your app remains compatible and works fine.
For example, if your app connects with Google Maps or Apple Maps, you will need to stay updated with the changes in these platforms to make sure that your app keeps working fine when integrated with these applications.
A good practice is to be ready for major operating system updates at least 2-3 times per year. 
Also remember that most mobile manufacturers upgrade their hardware in line with the operating system updations. This can be a new generation of device to a new technology such as 4G or 5G connectivity. Hence whenever some innovative new technology comes to market, be ready for your app upgrade. These advancements in technology sometimes require lots of efforts from your app developer to ensure your app is up-to-date. Hence be ready for it.

Frequent Update is Also Good for Marketing Efforts:
Frequent app update is also a good tool for marketing. Although users use apps everyday but there are times due to their busyness or other reasons they can forget about your app. Your app is competing with several other apps so a gentle reminder to them about your app is needed. Regular updates can help your app to get more attention. When you release regular updates about your app then it comes on top of the mind of users. Updating your app is also a great reason for sending new push notifications as you want to remind users that your app is still on their device and want to alert them about the new features in the app of that it is more stable now.
Regular app updates can also help you build a loyal following if you are really addressing their concerns about the app’s bugs, features and user experience. Regular updates show that your company is committed to the app which can help you to build a loyal following.

Conclusion
Releasing your mobile app is not the end of the efforts you put for your app. Your app is a living thing and you should take care of it in future also. You have to connect with the people who use your app and try to know their feedback and user experience. If you address their issues and concerns on time, then they will continue to use your app otherwise they will delete your app.
We also know that most of the successful apps are updated regularly be it many apps developed by Google or apps by other private companies. Your app should be based on the user feedback, some quantitative data and your recent evolved knowledge of the market. You have to keep the balance of these elements and keep updating your app on weekly or monthly basis to maintain or increase the loyalty of the users towards your app, get higher ROI in return and do a long term success of your mobile app.

Posted on Friday, November 30, 2018 2:36 AM app developer , mobile app development | Back to top


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