Go away for the week and the world goes mad!
So the Windows operating system previously called ‘Longhorn’ has gone thought the marketing mincer at Microsoft and is now called Windows Vista .
Hmmm, I’m not sure about this name at all, it doesn’t make me feel all excited or inspired and get my imaginative juices going. Even the picture on the official website is an ugly cityscape. When you hear the word ‘Vista’ what images does that bring up? Mountain ranges? Rolling Hills? Manhattan? But no, the images on the web-site looks like Basingstoke.
I really hope that the techies at Microsoft can bang the Marketing guys on the head as because of poor Marketing in the past the important messages haven’t got though to the public. Longhorn is going to be great operating system, so I hope that because of poor marketing the ball isn’t dropped.
Anyway, I'm back from holiday and I wrote loads while I was away so you should see the fruits of my labours soon.