Google opened its URL-shortener Goo.gl to public. This will allow you to create the short form of any URL. It not only creates the URL but also maintain the analytics and shere the analytics to public. Google says it is also using special provisions to prevent blind links from leading to malware or dangerous websites
Hope this will create big revolution in the web address shortening arena.
the short form of my blog post is ...goo.gl/ph5P.